No doubt, the real estate business is pretty lucrative; but it’s also extremely competitive. To help you stand out from the sea of realtors, you need to have an effective plan in place. Here are some tips to help you:
Create an excellent website
Make sure that you have a website that is exclusively for you and your brand; even if you work in a corporate brokerage firm, it’s important to have a proper website that offers your audience an exceptional experience. Through your website, you can offer podcasts, blogs, videos and giveaways, apart from information on properties for sale, your services and so on.
Talk about Yourself
Buyers relate to people; they like to connect to the person and not the business; they want to hear your story. So it’s important that you let them know your story – and tell it well. Whether on your website or on printed material or your social media posts, you need to make sure that you have a high quality photograph of yourself out there. Get a few professional business headshots taken from an experienced photographer, and choose the one you like best. Remember, the photograph represents your business and brand; a picture of you playing with your dog is not going to cut it!
The days of cold selling are almost through; today’s buyer is savvy and discerning, and demand quality and value. So rather than hard selling property, make sure you provide as much information as you can – about the real estate market, what buyers look for, what aspects add to or reduce the value of a house, advantages and disadvantages of localities and neighborhoods, and the like. You can offer this information through blogs, podcasts, downloadable e-books, Social media posts, videos, and even printed pamphlets or brochures. Make sure you include several high quality photographs of the properties you have for sale. Request your previous clients to allow you to display their pictures along with the feedback they provide for your services. Make sure you get the best portrait photographers to take those pictures.
Present your Clients with Unique Gifts
It’s quite normal for real estate agents to give gifts to clients when a deal is closed; rather than give something that is run of the mill, put some thought into it; consider what the client really enjoys or likes, and choose accordingly. It doesn’t have to be expensive – just something memorable for each customer. Personalizing your gift will work wonders.