Building a Brand from Scratch

 

Casey Kuckert

Business & Life Coach

Having owned and operated 7 successful businesses, Casey Kuckert is a powerhouse entrepreneur. I asked her why she things she’s been successful in all her businesses, and her answer was so perfect – “Because I always stay true to myself”. Such wise words! When we try to be someone we are not, we come across as fake. People can detect authenticity, and when it’s not there, it’s like a flashing, red danger sign. Casey came to me because she had just sold her insurance agency and was diving more deeply into her company, Professional Women’s Empowerment Network. She was creating a brand from scratch, and as the face of the brand and the visionary behind the company, she needed a big package of portraits along with custom blog and social media images that will help her visually tell her brand story. The Problem: How can you get all the images you need when starting a brand from scratch? It’s not just about portraits. A brand image is also about the backgrounds, flat lays, and extra shots you need to tell your stories. I call them flavor images. These flavor images need to be instantly recognizable as YOUR brand. Recycled stock footage looks like everyone else’s brand. It also takes forever to slog through the million images on sites like iStock or Getty Images. Imagine having all the images you need to make your marketing look great, custom made for you. The Brief: Design a brand image from scratch, with portraits and branded flavor images for each web page, social media and blog posts, and for speaking engagements. The Solution: Casey chose our Branding Suite plus the Big Blog Bundle (BBB). The Branding Suite took care of all her portrait and lifestyle images, while the Big Blog Bundle gave her backgrounds and pictures of pretty things that reflected her brand. Casey is a girly girl with a flair for bling, big hair and leopard pants, and she makes no apologies for that. I love this about Casey. She’s not afraid to be herself and to love what she loves. Other people like it, too, which is why the Professional Women’s Empowerment Network has taken off and inspired so many women to love themselves and be themselves in their businesses. The Contact: Casey is an amazing life coach and is ready to help you build your business while building yourself. Visit her website here. Visit her website here.

Casey Kuckert

Business & Life Coach

Having owned and operated 7 successful businesses, Casey Kuckert is a powerhouse entrepreneur. I asked her why she things she’s been successful in all her businesses, and her answer was so perfect – “Because I always stay true to myself”. Such wise words! When we try to be someone we are not, we come across as fake. People can detect authenticity, and when it’s not there, it’s like a flashing, red danger sign. Casey came to me because she had just sold her insurance agency and was diving more deeply into her company, Professional Women’s Empowerment Network. She was creating a brand from scratch, and as the face of the brand and the visionary behind the company, she needed a big package of portraits along with custom blog and social media images that will help her visually tell her brand story. The Problem: How can you get all the images you need when starting a brand from scratch? It’s not just about portraits. A brand image is also about the backgrounds, flat lays, and extra shots you need to tell your stories. I call them flavor images. These flavor images need to be instantly recognizable as YOUR brand. Recycled stock footage looks like everyone else’s brand. It also takes forever to slog through the million images on sites like iStock or Getty Images. Imagine having all the images you need to make your marketing look great, custom made for you. The Brief: Design a brand image from scratch, with portraits and branded flavor images for each web page, social media and blog posts, and for speaking engagements. The Solution: Casey chose our Branding Suite plus the Big Blog Bundle (BBB). The Branding Suite took care of all her portrait and lifestyle images, while the Big Blog Bundle gave her backgrounds and pictures of pretty things that reflected her brand. Casey is a girly girl with a flair for bling, big hair and leopard pants, and she makes no apologies for that. I love this about Casey. She’s not afraid to be herself and to love what she loves. Other people like it, too, which is why the Professional Women’s Empowerment Network has taken off and inspired so many women to love themselves and be themselves in their businesses. The Contact: Casey is an amazing life coach and is ready to help you build your business while building yourself. Visit her website here. Visit her website here.