Okay, time to fess up… are you guilty of the following misconception? “I already have a picture of me in a blazer … what more could my digital marketing possibly need?” This is the false mindset I’ve seen so many people fall into – just because no one told them any better! Digital marketing and social media have become the new frontier of business success. ALL of the the fastest growing social media networks are photo based. Studies show that images have a special way of helping our brains gain, process, and remember information in a more effective way than just plain text can. Photos have become a universal language that allows for the quick and easy transfer of information in a visually appealing way! Another beauty of this digital focused era, is that images allow your fans and customers to help spread your marketing too and make your job easier! If that’s not enough to convince you, here are just a few more reasons why YOUR marketing needs images!
  • Did you know that articles with images get 94% more total views?!
  • 60% of consumers are more likely to contact a business if an image shows up in local search results
  • Press release with photo or video have over 45% more viewership
  • Viewers spend 10% more time looking at pictures than they do reading content
  • Facebook engagement rates are 37%  on photos than engagement rates on plain text posts
  • 67% of consumers say the quality of a product image is “very important” in their purchasing decision
  • Customers even report that the quality of images that a business uses is at least 50% more important than detailed information and ratings and reviews in their purchasing decision – wow!
That means that you can have a great depth of information and offer excellent content to your potential client AND rave reviews and top notch ratings… but if you don’t have stellar images in your marketing materials to match – that potential client may overlook all the fabulousness that you have to offer! How have you taken the time to adapt to the changing culture of marketing as a business or in your professional career? What would it mean for your business if you learned to evolve with these new channels and use them to your advantage? So – are you ready to invest in yourself and your business? Whether you know what your next step is or not, schedule a complimentary consulting call  to learn how Simpson Personal Branding & Photography Studio can help you get there! Or if you still have questions or aren’t yet convinced… read our blog post about why boring images don’t cut it anymore or give us a call and book a mentoring session to get started! Every professional deserves great images to show the world their inner awesomeness. And we can help you gain the confidence to recognize your own power and display that to your potential clients. It’s time to invest in your business image and start on your journey to achieving your fullest potential.